Dyson opens flagship store in Glilot, betting on AI and robotics for the home

Dyson has opened a new flagship store at BIG FASHION Glilot, north of Tel Aviv, presenting its latest work in artificial intelligence, robotics, and personal care technology as the British company pushes household appliances beyond traditional mechanical engineering.

The store displays the company's newest products, among them the Spot+Scrub AI robotic cleaner, the Airwrap Co, the Airsmooth hot air brush, and the CameraJet electric toothbrush. The opening also served as a stage for Dyson to show how it is building advanced sensing systems, computer vision, and automation into products meant to solve everyday household problems.

Guy Turner, a design engineer on Dyson's robotics team in Singapore, told The Jerusalem Post that the company is moving toward smart machines that can understand their surroundings and act without constant human input. "We believe solving problems in the home is about sensing and perceiving what you want to clean, and creating products for problems that already exist," Turner said. He added that Dyson looks for products and tasks that have barely changed and tries to rethink them. "The goal is to remove problems, not make new ones," he said.

That philosophy has guided the company for more than three decades. Founder James Dyson famously went through 5,126 failed prototypes before producing the first bagless vacuum cleaner. "Since DC01, our first bagless vacuum cleaner, Dyson has spent more than 30 years solving the problems others ignore," Turner said, noting that the work began with mechanical innovation such as cyclonic separation, high-speed digital motors, and bladeless airflow, and now increasingly combines that engineering with connectivity, sensor systems, and on-product intelligence.

A centerpiece of the Glilot opening was the Spot+Scrub AI, a robot that combines wet and dry cleaning with AI-powered vision designed to identify dirt, debris, and stains. It relies on an HD front-facing camera, green LED illumination, LiDAR, and dual-laser sensing to navigate indoor spaces, and Dyson says it can recognize nearly 200 household objects, including cables and socks. Instead of following a fixed route, the robot detects dirty areas and keeps scrubbing them until they are clean. "Spot+Scrub AI detects a dirty area and does it persistently until it's gone," Turner explained. Users can schedule cleaning, view home maps, and request targeted cleaning through the MyDyson app.

Dyson is also applying the same thinking to personal care. The CameraJet electric toothbrush pairs a camera with water-jet technology, giving users a live feed of how they brush through a connected app, along with dental hygiene guidance. Turner said the camera's macro lens captures approximately 100,000 pixels across a one-millimeter-by-one-millimeter area, revealing detail users could not otherwise see. He pointed out that the electric toothbrush has existed for about 30 years, while many people still skip flossing or rush their dental routine. The toothbrush is expected to reach Israel in the first half of 2027. Also on display was the Dyson Airsmooth, a hot air brush designed to dry, smooth, and lift hair in a single step.

Turner said Israel is an attractive market for the company. "There's a passion for technology in Israel. Consumers here are very tech-savvy," he said. Dyson has no engineering and development base in Israel; its operations are led from headquarters in Singapore, with research and innovation in the UK and engineering teams in other countries.

Founded in the UK in 1993, Dyson employs approximately 14,000 people worldwide, including 6,000 engineers, and sells products in 85 markets. The company says the Glilot store will let Israeli consumers try its latest products through interactive displays and live demonstrations, offering a look at where it believes household technology is heading.